Craft Your Message Before Using Social Media to Job Search

I had the privilege of teaching an M.B.A. course on social media recently. Out of 12 sessions total in the semester, I dedicated three to the topic of personal branding. Why would I devote a full quarter of the class to one subject when there are so many other “cool” things like Twitter and video résumés to cover? The answer is simple.

Aside from a few questionable Facebook photos and incomplete LinkedIn profiles, most of my students didn’t have a strong online presence yet. In other words, they were blank slates, bare billboards—the equivalent of TV static. While social media sites could give them a potentially powerful microphone, here’s the problem with just diving in and uploading content on day one: Bare billboard + powerful microphone = more white noise on the Web.

(Click here to read the full article on US News and World Report)

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