4 Tips for Making the Most of Your LinkedIn Profile

By Jessica Holbrook

So now you’re on LinkedIn and you’re wondering what to do next.  Or maybe you’ve been on LinkedIn for a while and you’re wondering, “Why isn’t this working?”  Here are four great ideas to amp up your LinkedIn experience and make the most of your profile:


Networking is personal; you are making a personal connection with another human being.  Part of that is being able to “see” who you are connecting with.  With so many spammers, fake profiles, etc. on LinkedIn, show them who you are and make that personal networking connection.


Instead of having the standard URL that LinkedIn automatically assigns you, customize your URL to you!  My URL is http://www.linkedin/com/in/jessicaholbrook. If someone searches for my name they find me—right at the top.  Make sure you’re making the most of your profile and that you’re easy to locate.


Give yourself a professional headline.  It’s there for a reason, and you should utilize it.  It maximizes search results and is one more way to make it easier for people to locate you.  If you’re an IT director be sure that’s in your headline.  Create a personal branding statement that paints a very clear picture for others about what you do and who you are.


Create a keyword-rich summary that showcases your accomplishments, expertise, and value.  Employers want to know how you can bring value to their organization, so give them the information they need in the career summary.  You can always expand on your responsibilities under each career you’ve listed, but front load the career summary with the important and persuasive information that will keep them reading.

CEO of Great Resumes Fast, Jessica Holbrook is an expert resume writer, career and personal branding strategist, author, and presenter. She has written more than 100 articles that are featured on some of the best career advice Web sites today. For a free resume analysis, please send your resume to info@greatresumesfast.com or visit online at http://www.greatresumesfast.com to view sample resumes and find information about professional resume writing services.

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