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Press Room

Job Search Tips for New Grads (Fox Business)

Employee Stress: How Much is Too Much? (CNN)

Financial Tips for New Grads (ABC)

Onboarding New Hires (Monster)

Best Practices for Today’s Recruiting Landscape (Monster)

Plan Now to Achieve Year-End Goals (Monster)

Forbes Women We Love Column

Patty Azzarello, Author of the (freaking awesome) career book RISE

Amanda De Cadenet, Host of The Conversation

Cathie Black, Former President, Hearst Corporation

Ingrid Vanderveldt, Entrepreneur-in-Residence, Dell

Goldie Hawn, Academy Award Winning Actress and Founder of The Hawn Foundation

Mandy Ginsberg, Founder of Match.com

Misty Copeland, Soloist, American Ballet Theatre

Heather Bresch, CEO of Mylan Pharmaceutical

Ann Rhoades, Founding Executive, JetBlue Airways

Christy Turlington Burns, Supermodel and Founder of Every Mother Counts

Gretchen Rubin, Bestselling Author of The Happiness Project

Julie Smolyansky, CEO, Lifeway Keifer

Jan Fields, President McDonald’s USA

Kate Betts, Author and Former Editor-in-Chief of Harper’s Bazaar

Liz Lange, Maternity Pioneer and Designer, Liz Lange for Target

Tory Johnson, Good Morning America Workplace Contributor and Founder of Women for Hire

Nell Merlino, Founder, Take Our Daughters to Work Day 

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Four Marketing Tactics for Facebook

By Emily Bennington for Monster.com

The beauty of developing a social media strategy is that any size company can build an audience and communicate with them directly. Since the playing field has been leveled, you no longer need the resources of a large company to reach your customers – although you do need a bit of savvy know-how to do it well.

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Three Things Exercise Can Teach You About Career Success

By Emily Bennington for US News and World Report  

As a nation, we are completely obsessed with winning and weight loss. Even more so, it seems, when the winning is the weight loss. Stroll past any magazine rack at any given time, and you will be faced with multiple stories about celebrities—how they got into shape, got out of shape, and got back in shape again. Over and over, all year long.
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Confessions of a College Food Addict 

By Emily Bennington for The Huffington Post 

I gained 18 pounds my freshman year. Sure, it didn’t help that I lived in the dorm right above the food court or that my first semester happened to coincide with the month Papa John’s started taking student IDs. Craving pizza but out of cash? No problem. Just swipe your meal plan card. You won’t pay for it until you graduate so, go on, get the bread sticks too.

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You Don’t Have to Live in New York to Be Great

By Emily Bennington for The Huffington Post 

In the spring of 2001, I had my first and only panic attack. I don’t remember a lot of details other than uncontrollable crying (the really ugly kind) and gasping for every breath as if it were my last. I was 24 at the time — barely out of college – -and I’d already survived a lot of the usual early 20s angst, so what triggered the attack was pretty tame by comparison.

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Let Your Kids Fail

By Emily Bennington for The Huffington Post 

Perversely structured. That’s how David Brooks described the background of today’s grads in his New York Times op/ed. As I read Brooks’ commentary, I happened to be seated next to the career center director for a major university. “I’ve been working with grads for nearly two decades,” she said, “and I’ve never seen anything like the students today.” As a career author in the new grad space, I hear tons of stories that would be comical if they weren’t so sad.

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Get Hired Before Graduation

By Emily Bennington for US News and World Report

I know you’re nervous about the unemployment numbers. Eventually, the  safe nest of higher ed, while cozy for now, will come to an end—and  then what? As an intro to this column, I’d like  to introduce myself. I’m Emily Bennington and I help new grads  transition from college to career. Frankly, this became my life’s work  only after I failed so miserably at it myself. Even my first boss (who  later became my coauthor) described me in an interview as “a bit of a  mess” as a rookie.

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Monster Video: Interview Tips for Small Businesses

Finding the time for interview preparation can be a struggle for busy business owners. Yet the outcome of a poorly-executed interview can result in a costly hiring mistake. In this Monster video, Emily Bennington, author of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job, provides you with tips on preparing for the candidate interview that will help you make the most of your time and effort.

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Company Branding and Employee Networks: A Social Media Win Win?

By Emily Bennington for Monster.com

We all know social media has become a powerful megaphone. The average Facebook user, for example, has 130 friends while the average Twitter user is closing in at around 127. If the Holy Grail of marketing is word-of-mouth, this begs the question: Why aren’t more businesses actively seeking to build a “brand army?”

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Managing Emotions in the Workplace

By Emily Bennington for Monster.com

Emotions are part of being human and, as a result, part of how we work. In small businesses, though, where expectations often run high and resources low, emotional outbursts can seem like the norm rather than the exception.

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From Flip Flops to Tank Tops: Fashioning a Summer Dress Code Policy

By Emily Bennington for Monster.com

As we dip our inappropriately exposed toes into warmer weather, here’s what you need to know to “cover” yourself and your employees when creating a dress code policy.

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11 Resolutions for Every College Student This Year

By Emily Bennington for The Huffington Post

A few weeks ago, I hosted a presentation at my alma mater. It was the first time I had set foot on campus in nearly a decade and, frankly, I found the whole experience a bit surreal.

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2011 Social Media Strategy: Your Social Media Marketing Plan

By Emily Bennington for Monster.com

Successful small business owners know that now is the time for planning. There are budgets to create, tax forms to prepare, new employees to hire and — oh yes — the always-pressing question:  How can we generate more sales this year than last year?

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What to Do When an Employee Violates Your Social Media Policy

By Emily Bennington for Monster.com

In what is bound to become a precedent-setting case in social media policy, the National Labor Relations Board (NLRB) recently stepped in and filed a complaint against an employer who fired a staff member for badmouthing her supervisor on Facebook. According to a New York Times article, the NLRB claimed “the company’s Facebook rule was ‘overly broad’ and improperly limited employees’ rights to discuss working conditions among themselves.”

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10 Paying College Jobs That Look Good on Your Resume

By Alexis Grant, US News and World Report

It may be hard to find a job, but that won’t be a good excuse for a slim résumé when you’re sitting across from a recruiter next year. Like it or not, college students are expected to pull good grades in tough classes while gaining professional experience on the side. And for students who depend on their own paycheck, steady work also brings in much-needed cash.

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Should College Be Free?

By Emily Bennington for The Huffington Post

Naturally, we can debate the hidden costs of “free” education in high taxes and debt… not to mention the fact that college — while certainly economical — isn’t guaranteed for all in England. Regardless, I still think the Brits got the basic idea right.

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The 50 Best Careers of 2011

By Alexis Grant, US News and World Report

Of course, no one job is best for everyone, and everyone has their own ideas about what makes a job great. “You have to like what you’re doing or you’re not going to be successful at it,” says Emily Bennington, who helps college graduates transition into careers through her company, Professional Studio 365. At the same time, “if you’re not getting paid to do it, you’re not going to love it for very long.”

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World of Work a Jolt for Novices

By Joyce Gannon, Pittsburgh Post-Gazette

While earning her bachelor’s degree at the University of Pittsburgh, Emily Bennington completed two semesters of study in London and a condensed program in Paris focused on that city’s museums. But though her experiences abroad and a communications degree completed in 1999 helped her land a job with a marketing agency in her hometown of Charleston, W.Va., Ms. Bennington found she lacked some life skills that would have better prepared her for career situations.

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‘Entitled’ to What, Being Unemployed?

By Emily Bennington for The Huffington Post

I hate to be the one to break this to you, but the job market is pretty crappy right now. But before you grab your pitchforks in the wake of a national unemployment rate hovering at (gasp) 10 percent — let me remind you that the Bureau of Labor Stats says unemployment for 16-to-24 year olds is at 19 percent. For those of you keeping score at home, that’s the highest percentage in recorded history.

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Onboarding Essentials: Five Workplace Rules for Your New Hires

By Emily Bennington for Monster.com

When The Wall Street Journal surveyed 479 college recruiters to find out which skills new grads needed to develop the most, what was the result? More than half of respondents representing the emerging workforce cited problem-solving and the ability to think critically as weaknesses in today’s crop of entry-level hires.

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Social Media at Work: Developing of Social Media Policy for Employees

By Emily Bennington for Monster.com

According to consumer analyst Experian Simmons, a whopping 66% of online Americans are visiting social media networking sites like Facebook, Twitter, and LinkedIn, up from just twenty percent three years ago. Moreover, almost half confess to accessing the sites multiple times per day. Obviously, this can be a huge issue for employers, especially when it comes to staff productivity and message control. But what are companies doing about it?

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Five Mistakes Online Job Hunters Make

By Elizabeth Garone for The Wall Street Journal

In a tight job market, building and maintaining an online presence is critical to networking and job hunting. Done right, it can be an important tool for present and future networking and useful for potential employers trying to get a sense of who you are, your talents and your experience. Done wrong, it can easily take you out of the running for most positions.

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The Young and the Clueless

By Stephanie Kanowitz for the Washington Post Express

Graduation and internship season is upon us, and that means thousands of new employees are joining the workforce, ready to make their marks. But behaviors that drew no attention in school could trip up new hires before they start climbing the corporate ladder.

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Students: Now is Your Time to GO BIG

By Emily Bennington for The Huffington Post

Since college is a notoriously formative period, NOW is your time (i.e. in the cozy cocoon of youth and higher education) to learn how to think big and take strategic risks. Note: This isn’t a license to approach random strangers in a bar or to be reckless; it’s a call to action to make something great happen while you’re still relatively free and mobile. It’s a challenge to stop thinking, “I could never do that,” and see what happens when you try.

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Making the Leap to the Big Leagues

By Jonnelle Marte, Wall Street Journal

Emily Bennington recalls having to adjust to a new pace and reporting structure when in 2008 she went from working for a marketing firm with 10 employees in Charleston, W.Va., to handling the regional marketing for Dixon Hughes PLLC, a large accounting firm with more than 1,200 employees.

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Fired to Hired  w/ Tory Johnson

By Tory Johnson for ABC News

As the Class of 2010 enters the workforce, they need every advantage to not only get hired, but to stay employed.  Emily Bennington, author of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job, has a few specific tips for career newbies who are ready to impress from day one.

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The Science of Google Web Presence: Can You Really Control What Shows Up Under Your Name?

By Emily Bennington for Monster.com

We’ve heard the message — loud and clear — that employers are using social media and Google to screen candidates. But what if you don’t like what they’ll find when they Google you? For example, remember that snarky comment you made on The Huffington Post? It’s not so funny when it ranks No. 2 on a search for your name. Alternatively, what if you’ve been in trouble with the law? Or, as one of my students did, you share a name with a porn star?

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Authors Give Advice to New Grads on How to Stand Out on the Job

By Eric Eyre

Marketing executives Emily Bennington and Skip Lineberg started writing “Effective Immediately” in 2003. It took them two years to find an agent, another three years to find a publisher, and 18 additional months to get the book finished, printed and distributed. “I’m the proud owner of more than 50 rejection letters,” Bennington said. “But I never once thought about quitting.”

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Effective Immediately: How to Prepare for Your First Job

By Jordan Sakowitz for BrandYourself.com

College prepares us for a lot of things.  How to live on a tight budget, clean vomit out of a rug, rig up a beer pong table using everyday household items like MacGyver, oh, and even perform feats of math with no apparent real world applications and other questionably useful academic niceties. Yeah, being a fresh college grad, I can tell you firsthand that this is what $200K in tuition buys these days.

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Social Media and Hiring: When Potential Employees are Searching YOU

By Emily Bennington for Monster.com

Raise your hand if you’ve ever heard of or experienced a good social media cautionary tale. You know, the one where Potential Employer A searches for Candidate B online, only to be confronted with an image of him mooning a crowd during Spring Break or holding an arsenal of weapons?

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How to Ruin Your Work Reputation Slowly

By Liz Wolgemuth, US News and World Report

“What I find is that most people undermine their credibility in little ways and they do it because they don’t mind their ‘-ilities,’” says Emily Bennington, coauthor of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job. Think punctuality, dependability, humility, accountability. “It’s not so much that they make these major mistakes … What they do is that they slowly chip away at it.”

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10 Job-Search Mistakes of New College Grads

By Charles Purdy, Yahoo Hot Jobs

Emily Bennington, the author of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job, says, “This isn’t the time to sit back and be casual in your approach. Create a hit list of five to ten target companies, and really utilize your network to locate an ‘in’ at each.”

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The Worst Career Advice Continually Given to College Seniors

By Emily Bennington for The Huffington Post

It’s graduation season and you know what that means, right? More unsolicited career counsel from people like me. Does it ever just start to sound like white noise? If so, tune it out. That’s right. There’s really nothing new you can learn at this point, and most of the advice is just warmed-over versions of the same old stuff you’ve been reading for years anyway.

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Use Social Media to Learn About Your Company’s Next Hire

By Emily Bennington for Monster.com

We all know it’s expensive to make a bad hire. At best, you’re out the time and resources it took to get the person up to speed. At worst, you’re putting out fires in their wake. The good news is that, thanks to technology, employers now have unprecedented access to a virtual treasure chest of information on candidates, making hiring decisions much easier. In fact, these days almost half of businesses are using online tools to screen potential employees and that number will only continue to rise.

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Personal Branding Interview: Emily Bennington

By Dan Schawbel

Today I spoke with Emily Bennington, coauthor of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job. Emily is a weekly contributor to the Personal Branding Blog, and in this interview, she talks about how she was inspired to write her book, her experience in the publishing process, why new graduates need career advice, and her future goals.

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Does Reality TV Make Us Stupid?

By Emily Bennington for The Huffington Post

I remember when the first season of MTV’s The Real World debuted in 1992. I was 15 at the time and completely captivated with the true story of seven strangers living in New York.

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Recommended Reading: Effective Immediately

By Heather Huhman, Come Recommended

To move up in the workplace, you must get noticed. To get noticed, you must be distinctive. To be distinctive, you must be known for results. In other words, you must be “Effective Immediately.”

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New Book Alert: Effective Immediately

By Leslie Whitaker

Co-authors Emily Bennington and Skip Lineberg, two influential bloggers and speakers in the business world, have written Effective Immediately (Ten Speed Press, 2010), a valuable guide for recent graduates who, as the subtitle says, want to “Fit In, Stand Out, and Move Up at Your First Real Job.” As an instructor to college students majoring in business, I have learned that most of them lean towards taking the fitting in approach, when in fact the combination strategy of fitting in and standing out — deftly selecting times to blend in or make compromises, and yet seizing the opportunities to be creative or call attention to yourself — is actually one of the surest roads to success.

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Wanted: College Educated Male Leaders (Is That Too Much To Ask?)

By Emily Bennington for The Huffington Post

Talk about Venus rising. First, the American Council on Education reports that women are holding steady at 57% of college enrollment. Then, the Department of Labor announces that women have tipped the scales on the job, making up 51% of the workforce for the first time ever. Naturally, it was only a matter of time before one led to the other but, seriously, what’s going on with boys today?

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UC Grad School Students Study Social Media

By Eric Eyre, Charleston Gazette-Mail

The idea came to Adam Craft while riding an escalator in Shanghai. The escalator handrail was dirty, coated with germs. Craft, part of a group of University of Charleston graduate business school students who studied in China last summer, developed a device that cleans escalator handrails with ultraviolet light. To spread the word about his germ-zapping device and new business, Sanitouch Systems, he turned to social media – Twitter, LinkedIn, blogs. He learned how to use those Internet marketing tools in a new course that’s part of UC’s Masters of Business Administration and Leadership Program.

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2010 Young Guns

By Jennifer Nugent, West Virginia Executive

For 11 years now, West Virginia Executive has been highlighting an elite class of West Virginians. Every year, hundreds of nominations are sorted through and narrowed down to a small group of 10 to 12 passionate, intelligent, determined, forward-thinking individuals who share three common traits: success in their careers, a desire to give back to their communities and, above all, a deep-rooted resolve to ensure that West Virginia’s best days are not behind her but are, in fact, just ahead.

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Just a Girl: Women Executives in the Mountain State

by Emily Bennington for West Virginia Executive

womenLrgNationally, we control 85 percent of consumer purchases. Our businesses are outperforming in the recession, and we earn six out of 10 advanced degrees awarded today. So why do we make up a mere 3 percent of the CEOs in Fortune 500 companies, 17 percent of all members of the U.S. House of Representatives and only 14 percent of all state governors?

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